Project 008 · Limited drop
The Polo
Elevated everyday. Structured collar, breathable fabric, naturally cool. The only hemp-blend performance polo built for men who refuse plastic against their skin.
DuraFlow's honeycomb knit (51% hemp, 31% bamboo, 18% organic cotton) breathes 300% better than polyester while gripping the arms and hiding the gut. Sharp enough for the office, broken in enough for the weekend. PFAS-free from seed to shirt, backed by a Lifetime Guarantee, and limited to a 10,000-unit run.
Audience
Who this product is for
- Jason (the Dad Bod guy, 35-50).
- Brian (the Anxious Optimizer, 28-42): proof and founder-story driven.
- Mike (the Tradesman, 40-58).
- Eric (the Buy-It-For-Life skeptic, 48-70).
- Secondary: the Golf Guy, who cares about breathability and staying cool on the course.
The polo skews slightly older and more affluent than the tee buyer. Use occasions: golf, office, date night, and weekend rotation.
Product
Fit and use case
A premium men's collared polo that bridges performance golf, office meetings, and weekend wear. It solves the polyester heat-trap and odor problem, the $150 to $200 price barrier of natural performance polos, and the tucked-versus-untucked question (the split hem looks clean either way).
Grab a 6-pack, rotate through the week.
Colorways: Midnight (matte black) and Clean Slate (undyed cream). Sizes: S to 3XL.
Offer
Pack pricing
1 Pack
$42.93
per polo
MSRP $47.70
10% off
3 Pack
$114.48
$38.16 per polo
MSRP $143.10
20% off
6 Pack
$200.34
$33.39 per polo
MSRP $286.20
30% off
Reference
Product facts to use
DuraFlow™ tri-blend: 51% hemp, 31% bamboo, 18% organic cotton in a honeycomb performance knit.
190 GSM, 30% lighter than the tee. Same lifetime warranty.
Honeycomb knit creates air pockets for faster drying, more stretch, and superior airflow.
Coconut shell buttons, individually carved from real shell. Zero plastic on the entire product.
Split hem seam: clean tucked or untucked.
Colorways: Midnight (matte black) and Clean Slate (undyed cream). Sizes S to 3XL.
Limited edition, 10,000-unit run.
Zero polyester, zero PFAS, zero microplastic shedding, zero plastic buttons. PFAS-free from seed to shirt.
Hemp is 4X stronger than cotton. Bamboo is naturally antimicrobial and breathable.
Lifetime Warranty on the finished polo. Wrong size or ever wears out, we replace it.
Trusted by 350,000 men. 4.5-star reputation. 3,630+ reviews across the brand.
1 in 100 orders includes a real 1g .9999 fine gold bar (worth ~$200 spot).
Proof
Pull-quotes you can re-create
Verified review · pull-quote bait
"Love it, fits how I want it and it's light weight. Looked great and felt better."
Jason W. · verified review · Project 008 Polo
Proof you can re-create on camera
Fire test: Polyester melts into toxic goo. UndrDog burns clean like a campfire. One is plastic. One is plants.
Camera direction: side-by-side on a tray, one slow lighter pass each, no cuts.
Fog test: Blast fog under both shirts. Poly traps heat. UndrDog lets it flow through. 300% more breathable than cotton.
Camera direction: small fogger under each shirt on a hanger, hold the shot 4 seconds.
BB gun test: Fire at a balloon inside each shirt. Other shirts shred. UndrDog protects. 4X stronger than cotton.
Camera direction: tripod, one take, no slow-mo needed.
Pool float test: Toss it in water. Others soak up everything. UndrDog floats. DuraFlow™ moves moisture out instead of trapping it.
Camera direction: bathtub or sink works, top-down phone shot.
The four torture tests run on the live site, all valid for the polo (cut from the same DuraFlow™ fabric).
Strategy
Which angles work
Suppressed History
“The polo the DuPont era tried to bury. Hemp was banned for 80 years. Now it's back, and it breathes better than anything polyester ever will.”
Fabric Education
“Every polo you own is plastic. This one isn't. We built the antidote from hemp and bamboo. Breathes like cotton. Lasts longer than your mortgage.”
Sack of Potatoes (honest office fit)
“I rated every polo I own. UndrDog was the only one that didn't make me feel like I was wearing plastic wrap in the humidity. The collar actually stayed put.”
Rating Format
“I rated every polo by price, fit, breathability, and stink factor. UndrDog beat the $200 Ralph Lauren and cost $43.”
Hooks
Product-specific hooks
“Earth's most satisfying lightweight polo. The hemp and bamboo performance polo that lasts longer than your mortgage.”
“Coconut shell buttons. Honeycomb knit. Hemp from seed to shirt. Zero plastic anywhere on this thing.”
“I lit my UndrDog polo and a polyester one on fire. One burned clean. The other melted into plastic goo.”
“I shot a BB gun at both polos. The hemp one protected the balloon inside. The poly one shredded.”
“Tossed both polos in a pool. The polyester one drowned. The hemp one floated.”
“The only polo I own that doesn't stink after one week of office sweating.”
“I burned my polyester polos and rebuilt with hemp. It's the only polo that works golf and the office.”
“Your work polo is plastic sitting against your skin. Here's the antidote.”
“I own a $200 Ralph Lauren polo. I reach for this one instead. Breathes better. Costs less.”
“190 GSM honeycomb knit. 30% lighter than the tee. Same lifetime warranty.”
“350,000+ men trust UndrDog. The polo is the next chapter.”
Talking points
What to say on camera
DuraFlow™ honeycomb knit at 190 GSM, 30% lighter than the tee. Same blend, different stitch.
51% hemp, 31% bamboo, 18% organic cotton. Hemp does the structural work. Bamboo handles breathability and anti-stank. Cotton keeps it cozy.
Honeycomb knit creates air pockets for faster drying, more stretch, and better airflow.
Alpha Frame™ cut grips the arms and chest, stays relaxed through the torso, hides the gut.
Coconut shell buttons, carved (not stamped). Zero plastic anywhere on the product.
Split hem seam works tucked or untucked. One polo handles office, golf, pickleball, and the cookout after.
Absolutely zero polyester, PFAS, microplastic shedding, or plastic buttons. PFAS-free from seed to shirt.
Cut from the same DuraFlow™ fabric that survived 100+ washes and the 8 torture tests on the tee.
Lifetime Warranty on the finished polo garment. We are that cocky confident.
Trusted by 350,000 men. 4.5-star brand reputation. Limited 10,000-unit run on the polo.
Performance
What is winning right now
From our ads: the polo launched as a limited drop, and the launch mechanics carry it. Scarcity and "we are live" energy is the best lever ("WE ARE LIVE", "72% sold out", "only 10,000 made"). Also winning: the material close-up (coconut-shell buttons, honeycomb weave, 190 GSM), the "real men who hate plastic" identity, and price contrast against $150 to $200 polos.
Proven openers
- "Holy... guys, UndrDog just dropped Project 008: The Polo."
- "Limited edition hemp polo for real men who hate plastic."
- "I own a $200 polo. I reach for this one instead."
The polo buyer skews a bit older and most already own the tee, so speak to the man upgrading his wardrobe.
Reference video
Watch the reference
Filming checklist
Shoot it in this order
Shot order, 6 beats
- 01
Hook shot: closet door open behind you, polo on a hanger in frame. Deliver one of the 3-second openers below.
- 02
Closet contrast: pull a generic $30 polo and a $200 polo out of the closet, hold all three side by side.
- 03
Coconut-shell button macro: extreme close-up, tap the button on a hard surface so you hear the click. Real material, not plastic.
- 04
Honeycomb knit close-up: stretch the fabric and tilt it to the light so the texture shows.
- 05
Fit demo: put it on, tuck one side, leave the other untucked, show the split hem from the side.
- 06
Pinned product point: glance down, point at the cart pin, deliver the CTA. One clean take.
Lighting and framing
Vertical 9:16. Lock focus and exposure before talking.
One soft side light. Closet rod and shirts in the background reads as honest, not staged.
Phone at chest height for the closet pull, chin height for the talking head.
Tap the button on a table or counter, audible click sells the coconut-shell claim.
Wipe the lens. Quiet room. Phone mic, no AirPods.
Natural color. The Midnight and Clean Slate colorways have to read true on screen.
First 3 seconds, exact lines
“"This is the only polo I own that is not plastic."”
Polo already on a hanger in your hand. Flat delivery, no smile.
“"I checked the buttons on every polo I own. This is the only one that is real."”
Three polos already laid out on the bed, tap the coconut button on word 'real.'"
“"I own a $200 Ralph Lauren. I reach for this $43 one instead."”
Hold the Ralph in one hand, the UndrDog in the other. Toss the Ralph behind you.
Do / Don't
Do
Look into the lens.
Say 'UndrDog' out loud in the first 10 seconds.
Mention 'limited, only 10,000 made' once. Scarcity is the wedge.
Point at the pinned cart at the end.
Don't
Read off a script or use a teleprompter.
Use trending audio over your voice.
Compare with brand-name attacks beyond a quick 'I own a $200 X.'
Say 'buy now' or 'link in bio.'
Concepts
Concepts to film next
- 01
Price contrast: "I own a $200 polo. I reach for this $43 one every time." Open your closet, show the expensive one, put this on.
- 02
Golf-course breathability: play a few holes in the heat and show this staying dry while a plastic polo soaks through.
- 03
Polo label inspection: read the tags on every polo in your closet and show what they are actually made of.
- 04
One-day versatility: office, golf, and a date in the same polo, one story arc.
- 05
Live scarcity: film against the real countdown while the drop is selling through.
Voice
Make it native on TikTok Shop
Lead with the office-to-golf-to-weekend reality and the no-stink proof, told by a real guy who wears it through a humid day. One take, vertical, no music bed.
CTA: Point at the pinned product card. "Tap the cart, grab the 3-pack, it is right below this video."
Creator FAQ
Questions you will get asked on camera
Verbatim answers from undrdog.com/pages/008. Paraphrase in your own voice, do not read them.
Will it be comfy?+
What to say on camera
Very. The DuraFlow™ blend of hemp, bamboo, and organic cotton at 190 GSM creates a lighter, stretchier polo than you're used to. The honeycomb knit adds natural flex and airflow. Soft against the skin, fitted to enhance the male physique, grips arms and chest, sits loose where it needs to. Comfortable from the first wear and gets better with every wash.
How can it be lighter AND still durable?+
What to say on camera
Hemp is doing the structural work, 51% of the strongest natural fiber on the planet. The honeycomb knit distributes tension across more contact points, like a bridge. The open structure is what makes it strong, not solid mass. 30% lighter than the tees. Same lifetime warranty.
What makes it odor-free?+
What to say on camera
Bamboo and hemp both possess natural antimicrobial properties that fight odor at the fiber level. No chemical treatment. No spray-on coating that washes out. Combined with the honeycomb air pockets that wick moisture and let it evaporate, you stay dry and fresh. All natural performance.
What's so unique about DuraFlow™?+
What to say on camera
Crafted with DuraFlow™ tech (patent-pending), Earth's first hemp-blend performance polo. Honeycomb knit for faster drying, natural stretch, and superior airflow. Without a single thread of plastic. The tri-blend has a three-strand structure: stronger than two-strand because it provides even tension, more stable than four-strand where fibers can conflict. For the polo, we took it further with honeycomb knitting, same blend, different stitch.
What's with the coconut shell buttons?+
What to say on camera
Every button on the polo is carved from real coconut shell. Not plastic. Not petroleum. You can feel the natural grain. Each one is slightly different because they're carved from actual shell, not stamped from a mold. The kind of detail you'd find on a $200 polo. Zero plastic anywhere on this product.
What is honeycomb knit?+
What to say on camera
Same DuraFlow™ blend as the tees but woven with a honeycomb stitch that creates tiny air pockets in the fabric. This gives the polo faster drying, more stretch, and better airflow at 190 GSM, 30% lighter than the tees. Same durability. Same lifetime warranty.
Is it really for performance golf or pickleball?+
What to say on camera
Built for it. 190 GSM honeycomb knit gives you full range of motion, golf swing, pickleball serve, tennis rally, without restriction. Faster drying means no sweat patches by the back nine. Lighter fabric means no heavy-shirt fatigue. Engineered for the course, the court, and the cookout after.
Lifetime guarantee, really?+
What to say on camera
Yes, really. The polos are built to last a lifetime. If your UndrDog polo is the wrong size or ever wears out, we'll replace it with a brand new one, free of charge. All you cover is the small cost to send it back.
What's UndrDog's big vision?+
What to say on camera
To redefine the way men think about clothing. We're committed to creating the strongest, most comfortable shirts on the planet that don't sacrifice health or performance. A lasting solution to cheap fast fashion. The polo is the next chapter.